After the relaunch of the “classic beer range,” long-term customer Warsteiner commissioned us to give the Warsteiner Herb and six-packs a new look. Our challenge: to design something that honored the cold-hopped, natural brew and bring some fresh air to the shelves.

Working closely with Warsteiner, we came up with a design language that goes full throttle for flavor – while still respecting the very traditional looks of the beer segment.