With our help, Lindt was able to refresh itself and attract an entirely new group of buyers. To this day, the Lindt HELLO sub-brand is a benchmark for many other brands and a permanent fixture in the hearts of the Lindt target group – even more than ten years after its launch.
euros sales increase in the first year after launch.
of Lindt Hello customers after launch were new customers.
German Marketing Award 2013, Red Dot Award 2014 and the Vegan Food Award from PETA 2021
After many years of collaborating with Lindt & Sprüngli, we were posed the following question in 2012: How do we attract a younger, lifestyle-oriented target group to a more traditional brand? This was the beginning of a very special win for us.
Scandinavian minimalism meets London boldness: when two design languages meet, as in the case of our SWEDISH ROLLMATE, something entirely new can be born. In this case it’s a creative exercise in design fusion.
The ice-cream range of the GLOBUS premium brand should look as delicious as it tastes.
People increasingly want a healthy lifestyle, but they still have the urge to snack. So what does contemporary confectionary look like – products that people do not feel guilty about eating?
Dieline Award 2022 in the category “Savory Snacks,” 3rd place
Exclusively for PENNY stores, the family-owned Janssen company wanted to develop packaging for its new snack format: a nut mix that was healthy – and not boring at all.
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