The champagne house Vranken-Pommery wanted a Christmastime POS display with glitz and glamor. Our first thought when we got the brief? That if you want to stand out at Christmastime, when everything is flashing and glittering, you’ll need something big. Feeling festive, we came up with the idea of a Ferris wheel, where the bottles would make their rounds.

Through close collaboration between our design and production units, the vision became a reality: a 2.4-meter-tall Ferris wheel with integrated lighting and a romantic Parisian backdrop, spreading Christmas magic in a class of its own. These displays spread Christmas cheer in ten exclusive Metro stores nationwide.