Modjo
Creative Concept
No Alcohol, Much Fun
Design
Modjo is our creative answer to a growing demand for non-alcoholic drinks. A shot of fun, served straight up.
What’s left in a cocktail glass once the alcohol is taken out? Our creative case Modjo – a portmanteau of ‘mood’ and ‘joy’ – has the answer: non-alcoholic beverages are just as good as their alcoholic equivalents at creating a party mood and spreading good vibes.
The fluted glass bottle of the non-alcoholic gin taps into current interior design trends and refracts light like a swimming pool in high summer.
With its orange and pink hues vying for attention, the bold packaging is akin to looking through a prism. And the beverage itself? It’s the pot of gold at the end of the rainbow. An extra bonus: the base of the bottle contains a glass with the same elegant fluted design. Ideal for lazy summer evenings in the park and retail and gift displays alike.
Results
Awarded
Dieline Award 2024 in the category “Concept”, 1st place
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