Crazy about the Future, Obsessed with Design.
Every day our trend researchers, forward-thinkers, and creatives put their heads together to give our customers exactly what they need: Beautiful products that people want to buy. Our team of over 100 packaging enthusiasts seamlessly bring design, images, strategy, and trend together to create brands we can be proud of. And our clients, of course.
“Packaging design has to do a lot: Be relevant, stand out, and surprise – through attention to detail, trend-setting, and strategic vision. But above all, it has to do one thing: touch people.”
– CATE WIND, FOUNDER & CEO
Strategy
Everything we do is built on a stable strategic foundation. Because: A packaging design is only as good as the brand strategy on which it is based. With our innovative tools, we invite our customers to rediscover their brands. To question the status quo and find out today what tomorrow needs. In order to make future-relevant packaging, strategy and trends must go hand in hand. And because we can't do one without the other, we don't chase trends - we proactively help shape them.
Strategy Tools
1
Brand Tool
Brand Compass
We develop and sharpen the core and identity of an existing or new brand in order to position it on the market with lasting success and in line with the times.
2
Brand Tool
Concept Session
We develop new future-relevant brand and product concepts with high recognition value and maximum differentiation and test them for consumer relevance.
3
Innovation Tool
Innovation Sprint
One team, five days. From rough brainstorming to visualized innovation: In our Innovation Sprint, we take a step back to look forward together as a team: to internationalization, new products and brands, new target groups - and the resulting potential.
4
Innovation Tool
Break Out Session
Clients enter into an exchange of ideas with us in order to refine the core message of the concept, develop individual solutions and, if necessary, bring them to life in initial visualizations in the form of mood boards and sketches.
Trend Tools
1
Trend Tool
Trend Report
We deliver concentrated inspiration through a compilation and analysis of current design, macro and category trends. To always be up to date, we analyze digital sources, such as expert platforms and forecast services, as well as the insights of our metropolitan trend scouting.
2
Trend Tool
Trend Workshop
We concretely apply the design, macro and category trends defined in the Trend Reports to brand and product portfolio.
3
Trend Tool
Inspiration Walk
At our Inspiration Walk, we are right in the middle of things instead of just being there: Together with the customers, we immerse ourselves in the world of market trends for a whole day - directly at the POS - and exchange ideas with real "super fans". Together with our workshop participants, we leave the corporate world - the "corporate bubble" - and get closer than ever to the brand essence and those we want to reach with it.
Get in Touch
Want it all or just something specific? We can work with that.
How We Work
1
Contact
By phone or e-mail we arrange a non-binding appointment to get to know each other and for consultation.
2
Consultation
Whether the tasks are clear or everything is still open for discussion, we will first listen and introduce ourselves before making a recommendation for which of our services would be the best fit for the project.
3
Offer & Project Plan
Based on the first meeting and consultation, we will develop a project overview and prepare an offer. Once everything is in order, we can kick things off.